Business and personal brand alignment for legacy-minded founders . Positioning you with clarity, credibility, and influence.
Shape tomorrow today.
Hi, I'm Aarti Parmar!
I may not know you, but if you're here, I know this about you: your work is fueled by passion, insight, and a heart wired to make a difference. You bring years of experience and unique perspective to everything you do.
Yet even with all your expertise and drive, it can feel impossible to translate that depth into a brand presence that truly resonates—one that draws the right people to you and your business.
You're not alone. So many visionary founders reach a point where their brand no longer matches their energy, evolution, or ambition. I get it. And it's time to put that right.
As your conscious growth partner, I guide established founders through the mindful work of realigning brand, business, and self, not through tactics, but through integration.
Your Certified Brand Strategy Partner and Coach
When alignment happens, everything shifts: clarity replaces confusion, conviction replaces second-guessing, and growth becomes intentional.
The cost of misalignment
Opportunities pass you by. The right people don’t see you, don’t feel your value, and don’t reach out.
Your message falls flat. You find yourself repeating words that don’t land, and your audience feels
the disconnect.
Confusion spreads. Your team, partners, and clients don’t share the same understanding of your vision, leaving growth stalled.
Your impact shrinks. Instead of amplifying your influence, your energy is drained trying to be heard.
You need a brand that is a true reflection of you. Your energy. Your truth. Your legacy.
Transforming Purpose into Powerful Brands
I guide aspiring legacy leaders including individuals, small businesses, and medium-sized businesses who want to be a catalyst for effective, lasting change.
Together, we shape brand strategies that capture markets, attract aligned opportunities, and create influence by positioning you as the obvious choice
Transforming Purpose into Powerful Brands
I guide aspiring legacy leaders including individuals, small businesses, and medium-sized businesses who want to be a catalyst for effective, lasting change.
Together, we shape brand strategies that capture markets, attract aligned opportunities, and create influence by positioning you as the obvious choice
Here's what having a strong, clearly defined and aligned brand gives you:
Clarity and consistency, both to the outside world and within your business and team
A clear direction and purpose, so you can own your value, unique identity and compelling vision
Aligned opportunities, as you amplify your presence and position yourself purposefully
Meaningful influence, greater impact and an elevated business and personal brand
A lasting legacy that goes beyond who you are and what you do
You know branding is not just your content, offer, website, logo, right?
When fully aligned with who you are, your brand sits at the heart of your business, culture, values, marketing, impact, influence and growth.
How I Can Guide You
The Legacy Code
The Brand Shift Program
Amplify
A six-month brand and identity upgrade for established founders seeking aligned expansion.
Business and Brand transformation for medium-sized companies needing unified identity, direction and growth.
These in-person immersions give you the space to realign, to reconnect with the truth of where you are now and translate that into clearer positioning, messaging, and presence
Bespoke Business and Personal Brand Masterclasses & Talks
Get in touch if you have an idea for a talk, want to brainstorm ideas that is best suited for your audience or invite me to your podcast.
As a speaker, brand strategist & coach, I prepare bespoke talks, masterclasses & workshops to address the core of your brand, tapping into what connects people with business and personal brands. Delivered for organisations, networks and communities.
"I now show up with more conviction in what I say and how I say it."
I am now also super clear on what my purpose is to raise a generation of connected humans and I make sure to bring this message into my calls, socials and how I speak about my brand.
People have commented on the shift within me and my business and I feel far more confident to now speak up and share my true message.
Natalie Costa
Founder, Parent Coach & Speaker
The shared experience created a sense of collective ownership and a real coming together for a common purpose. They helped us go to the next step and get a real understanding of our brand. This was such a valuable and constructive process for all of us, and great things will come from it.”
The Ideamix Coaching Team
"It was wonderful to go through this process with the Ideamix Coaching team under Aarti’s guidance.
Reshma Patel
The Dietitian Global Ltd
"This process gave me everything I needed to be able to talk about my company and brand in the correct language."
The values, mission and purpose were made clear not just to me but also to my clients and businesses that work with me.
"Aarti has the gift to open Pandora’s box and unlock the magic."
Working with Aarti has been the best decision and investment I’ve made. Her process is both personal and professional—bringing instant clarity, lightness, and purpose from just one day together.
She ignited my business journey with intention, helping me peel back layers to reveal what truly matters.
Ratna Morjaria
Dharma Awakenings
"Aarti gave us focus, fire, and the confidence to grow with purpose."
As a growing business, we needed clarity around our niche, purpose, and direction. Aarti and her team delivered exactly that—and more.
Through honest, challenging, and deeply compassionate conversations, we explored our brand’s essence and growth potential.
The process reignited our sense of purpose and gave us the confidence to communicate who we are and what we stand for with conviction.
Ruby Ubhi
Leadership Team, Growing Business
They feel alive and ignited by being a force for good, I call them 'Aspiring Legacy Leaders' I guide them to mindfully define their personal brand and their business brand, so they can show up with intent, joy, and effective impact.
When you know who you are, and what you stand for, your clients will feel it, trust it and want to be a part of it.
This is not just brand strategy, it's a combination of lived experiences, strategy and spirituality, coaching, mindful practices and a sprinkling of 'Aarti alchemy'.
I love working with people and businesses that are striving for long-lasting impact and influence.
Let’s shape a brand that carries the weight of your vision and the energy of your values, clearly, consciously, and with meaning (for you and your team).
Global Buy1Give1 Initiative Partner
Part of my brand purpose is to educate and empower. I’m really thrilled to serve in making a powerful difference with United Nations Sustainable Development Goal number 4: Quality Education.
When you choose to work with me, I make a contribution so that we can improve schools for a better life for disadvantaged children in various countries.
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SDG
