Discover how I’ve helped businesses uncover their brand mission and vision, run impactful workshops and talks, and transform through rebranding.
Client Success Stories
Reconnecting to Purpose and Brand Conviction
Client Name
Focus
Natalie Costa
Founder of Power Thoughts
Brand Alignment and
Messaging Clarity
Natalie was feeling lost and disconnected from her work. It felt as if she had outgrown her business, brand, and messaging.
Despite years of success, something no longer fit. She wasn’t sure what she was doing, who she needed to connect with, or what she truly stood for as a brand and business.
Her external communication no longer reflected her internal evolution. She sensed she had reached a plateau, yet knew she was meant to expand her brand’s impact in a more aligned, authentic way.
- What she truly wanted to bring into the world as a business owner
- The deeper “why” behind her work
- How her evolved vision and values could be communicated through her brand narrative
- How to align her messaging, audience connection, and offers with her true purpose
We began with a Full-Day Brand Maximiser Strategy Session, designed to help Natalie rediscover the essence of her brand and reconnect with her deeper purpose.
As clarity unfolded, Natalie experienced a powerful reconnection to her mission and message.
“Through the process, I grew in both confidence and conviction because I finally connected with my purpose, vision, and mission.”
- She has attracted more aligned clients who pay in full and deeply resonate with her work.
- She has been invited to speak within corporate sectors, supporting working parents.
- Podcast and stage invitations have increased, expanding her visibility and reach.
- Her confidence and clarity in articulating her message have grown profoundly.
Since integrating her new brand strategy and narrative:
Since integrating her new brand strategy
and narrative:
She emerged from the session with a renewed sense of direction, confident in who she serves, how she communicates, and what she stands for. Her message became simple, strong, and soulful: to raise a generation of connected humans.
She began showing up online and offline with more conviction and authenticity. Those around her: clients, peers, and collaborators immediately noticed the shift in her energy and articulation.
In Natalie’s Words
“This work is a must for all business owners.
The opportunity to get crystal clear on your brand, your why, and your message is a must-have.
I now weave my brand purpose into everything I do — the conversations I have, the rooms I walk into, and the energy I carry.
I’m far more confident than I ever was, and it’s all thanks to the incredible work Aarti guided me through. Her clear, thoughtful questions helped me get laser-focused on my vision, mission, and purpose.”
Natalie Costa
Competing with big brands, we aim to build a brand that will make an impact and create a legacy beyond ourselves. We sought the help of other brand experts but were never satisfied. The difference with you is that you reached our core in a way others didn't—you got it!
Now, we are have a brand we are aligned with, and making a difference. The messaging resonates with our target audience, the press loves it, and other professionals say it’s spot on! Aarti, you have exceeded our expectations."
Jayda & Ash Zaman
OCL Vision
Our biggest struggle was getting lost in our own story with too many narratives and no common purpose. Our aim is to create a legacy brand, and we knew from the onset that we needed alignment to clarify our messaging, backed by our beliefs and values.
The workshop allowed us to get inside the head of the optoms and really think outside the box of different ways to engage with them and build solid lasting relationships.
As a result of the workshop we were able to put together a clear plan to work with - which has enabled our team to connect with the optoms and ensure that everything we do always has their needs at the forefront.
The team felt energised and had a clear plan that they immediately put in action. Since the workshop we have hosted dinners and events and produced materials to share with the businesses which have been a huge success.
Aarti brings a fresh approach to getting the best out of the team and clearly spends hours putting in background work to ensure that the workshop really challenges and motivates the team to work together, to bring out a proposition that is relevant, workable and measurable.
Her follow up sessions where we review the outcome of the workshop and agree the next steps and overarching plan are also extremely well led and bespoke to the meet overall aims.
She is lovely to work with, super knowledgeable about how to get the best out of people and teams, she challenges and enables rich discussion and thinking, to ensure you come away motivated to deliver a clear plan.
Having worked with Aarti for the last 5 years I would absolutely recommend her to any business.
We had a shared care scheme for our community Optometrists but wanted to build on this and better understand how they felt they could benefit from such a partnership, and what was important to them.
The realisations have been transformational because we now have a clear brand narrative, and understand what our brand can become. It’s exciting because this will allow us to attract more clients than we ever previously believed.
It was amazing to discover our ‘purpose’ and true deep core beliefs and values and then weave them into the brand, it gave us renewed focus, meaning, and alignment.
Your expertise supported us in refining our offerings and repositioning the brand with clarity.
We now have a clear brand narrative and a much clearer vision of what the business can grow into. That sense of direction is energising. It puts us in a far better position to attract more of the right clients and make a wider impact.
We’re really pleased with the new visual identity system, which now captures our essence and aspirations. It adds consistency and confidence. Exploring the deeper layers of our identity has brought sharper definition to how we’re expressed across all touchpoints.
Your thought provoking brand strategy workshops and guidance have helped shape a more fitting direction. I’m excited to see how both our product vision and our personal brands will evolve from this strong foundation. Thank you Aarti, your input has made a meaningful and lasting difference.”
Now, we are have a brand we are aligned with, and making a difference. The messaging resonates with our target audience, the press loves it, and other professionals say it’s spot on! Aarti, you have exceeded our expectations."
Before we started working together, we were struggling with direction. Our vision, mission, and purpose all felt unclear. We had brand values and a culture, but it just wasn’t working. There was a lot of work to do to lead the company to professionalism and help us travel on the journey to where we could benefit a lot more people.
Property Sector
Aligning a Growing Coaching Brand for Clarity and Consistency
Client Name
Focus
IdeaMix Coaching Team
B2B and B2C Brand Definition, Positioning, and Messaging Alignment
Before working together, the Ideamix Coaching team were trying to position their brand to appeal to both B2B and B2C clients...
But each audience needed different things. Without a clearly articulated set of brand values or defined personas, their messaging felt fragmented.
The website wasn’t reflecting their current business model, services, or direction. While every team member understood part of what made the company valuable, there was no shared, unified story.
“Each person on our team had hold of one piece of the elephant, but we hadn’t brought all our ideas together under a cohesive brand umbrella.”
They were missing clarity, alignment, and a consistent way to communicate their unique value to different audiences.
- Defined their core brand values, mission, and market positioning
- Mapped out audience personas for both B2B and B2C segments
- Identified their competitive differentiators and strengths
- Developed a unified language system and consistent narrative to use across all touchpoints
- Supported the revision of their website to reflect their refined positioning
Through the Brand Maximiser Strategy and Definition Process, we worked collaboratively with the entire team to clarify and align their brand identity from the inside out.
As clarity emerged, so did confidence. The Ideamix Coaching team developed a shared understanding of who they are, what they stand for, and how they serve.
“Through the brand definition process, we got clarity about who we are, our strengths, areas of improvement, and how we differentiate ourselves within the competitive landscape.”
- A unified team pitch and message across all communications
- Revised, strategically aligned website reflecting their evolved positioning
- Stronger articulation of value and differentiation in sales conversations
- Improved resonance with both individual and corporate clients
- A deeper sense of collective ownership and brand pride
The alignment first transformed the team culture, before it transformed the brand presence.
The team began using consistent language that reflected their new positioning, Phrases such as “partner of choice,” “performance coaching,” and “activate, elevate, and accelerate your performance” and saw how strongly it resonated with clients and partners alike.
In Their Words
"It was wonderful to go through this process with the Ideamix Coaching team under Aarti’s guidance.
The shared experience created a sense of collective ownership and a real coming together for a common purpose. They helped us go to the next step and get a real understanding of our brand. This was such a valuable and constructive process for all of us, and great things will come from it.”
The Ideamix Coaching Team
When internal alignment meets external clarity, a team doesn’t just sound unified, they become unified.
When internal alignment meets external clarity, a team doesn’t just sound unified — they
become unified.
The process is personal, professional an instant return on investment. I was so much lighter in my head, obtained increased clarity and purpose just after the one day together and through the process the layers keep peeling away.
I don’t believe anything happens by accident and getting to know Aarti’s purpose to serve totally aligns with my values and I honestly believe this is just the start of a beautiful journey with her.
Aarti has the gift to open Pandora’s box to unlock the magic. If your ideas are stuck in your head, you just need to make the call!
Now, we are have a brand we are aligned with, and making a difference. The messaging resonates with our target audience, the press loves it, and other professionals say it’s spot on! Aarti, you have exceeded our expectations."
Ratna Morjaria
Kate Hesk
This is really the best decision and investment I have made, and I am so glad I did not try to go it alone. Aarti has truly sparked my business journey with intention as she promises in her offering.
Clarifying the strategic redefinition of our brand fundamentals involving our purpose, values, audiences, USP and narrative allowed us to showcase with pride our new found bolder, confident human brand essence and ethos through our branding and marketing
Working with Aarti enabled us to do this. She immediately became a part of the team and worked to facilitate our thinking and draw out our best ideas. We were very happy with the solution, clarity and insights.
We at Cognomie needed to refresh our brand and have this reflected in our visual branding, marketing and overall communications as we entered rapid growth an expansion for our business.
Aarti helped me to truly discover my business brand as well as my personal brand.
Aarti was able to help me articulate who I am within my brand - the impact of this has meant I have a strategy for my business in all areas, as opposed to the scattergun approach I had previously. I have clearly defined purpose, vision and mission that fully align with who I am as well as the business.
The connection between my brand and my clients is essential and Aarti has provided me with the confidence to speak about this.
I now have confidence to talk to new clients about my business with real clarity and conviction. I no longer feel that I am not good enough, I realise through the work with Aarti that I have expertise and knowledge that others are curious about and I can provide solutions for them.
The work that Aarti does ensures that you are never alone - I know I can return to the brand narrative guide that she has provided to find inspiration, it means that the journey continues as the business grows.
I wholeheartedly recommend Aarti - if you are lacking focus or clarity and want to be guided with sincerity to become clear on your brand.
I have been on a real journey with Aarti, I have gone from confusion to clarity. Aarti was able to guide me through every step of the journey with her insight at all aspects of my business, brand and my purpose.
Ela Teague
Aligning Teams and Vision for Sustainable Brand Growth
Client Name
Focus
OCL Vision
Brand Strategy, Team Alignment, and Partnership Engagement
The company had been successfully operating within its sector for years but had reached a point where it needed to clarify direction, unify values, and strengthen relationships with its community of optometrists.
The company had been successfully operating within its sector for years but had reached a point where it needed to clarify direction, unify values,
and strengthen
relationships with
its community
of optometrists.
“Our biggest challenge was defining exactly what we wanted to achieve and the direction we wanted to take the company in.”
Although they had an established shared care scheme for community optometrists, they wanted to evolve it to better understand what optometrists truly valued, how to engage them meaningfully, and how to strengthen long-term partnerships.
- Explored and defined the company’s brand values, purpose, positioning, strategy, and vision
- Engaged cross-functional teams and Directors in reflective, practical exercises to ensure full buy-in
- Investigated the needs, motivations, and perspectives of community optometrists
- Facilitated creative thinking to explore new ways of engagement and partnership
- Followed up with bespoke brand design and colour scheme options aligned with the company’s evolving direction
We began with a Brand Strategy Workshop focused on uncovering clarity, alignment, and collaboration across leadership and operational teams.
The workshop ignited the team’s enthusiasm and gave them a clear, shared plan of action.
They left the session not just inspired, but strategically equipped.
"The team felt energised and had a clear plan that they immediately put in action."
- A unified brand purpose and values agreed by the leadership and team
- A clear brand strategy and vision to guide all communications and partnerships
- Increased team engagement and clarity of direction
- Immediate implementation of post-workshop actions including new events, materials, and outreach initiatives
- Strengthened relationships and loyalty among community optometrists
The company now consistently ensures that everything they do has the needs of their optometrist partners at the forefront.
The brand alignment work led to both internal and external impact.
The insights from our work together directly shaped how the company reconnected with its partners, elevated its communication, and strengthened its reputation as a collaborative, values-led organisation.
In Their Words
"Having worked with Aarti for the last 5 years, I would absolutely recommend her to any business.
Aarti brings a fresh approach to getting the best out of the team and clearly spends hours putting in background work to ensure that the workshop really challenges and motivates the team.
Her follow-up sessions are extremely well led and bespoke to the overall aims. She challenges and enables rich discussion, ensuring you come away motivated to deliver a clear plan."
Senior Leader
I had passion and experience, but I needed clarity to bring it all together.Aarti’s Brand Maximiser process was exactly what I needed. She didn’t just offer surface-level advice, she guided me through deep, thought-provoking questions that helped me uncover the core of my brand.
Step by step, she gave me the structure and confidence to define my audience, refine my messaging, and communicate my work in a way that truly reflects my purpose. With this clarity, everything has changed.
Conversations now flow naturally, and instead of chasing opportunities, the right clients are coming to me through direct inquiries, team referrals, and connections across industries.
One of the most unexpected yet powerful shifts has been how people now seek me out.
My LinkedIn presence has taken on new energy, and I constantly hear from people who have been following my journey, asking about my passions and purpose.
This brand clarity hasn’t just shaped my business it has amplified my voice and helped me connect with the people and organizations I’m meant to serve.
Aarti, I can’t thank you enough for helping me build a brand that not only feels like me but attracts exactly the right people!
Kelly Lanz
Gurjit Rana
Before working with Aarti Parmar, I felt stuck. I knew the impact I wanted to make through The Lanz Connection, but I struggled to clearly define my brand, who I was truly serving, and how to articulate my value in a way that resonated.
When I first sat down with Aarti during our Brand Strategy Maximiser, I didn’t know what to expect.I thought we’d be brainstorming, maybe coming up with some clever phrases to attract clients. But what actually happened was so much deeper, it changed everything for me.
She didn’t let me stop at surface-level answers. She gently but persistently probed, asking the kind of questions that made me pause and reflect. And then it hit me: the reason I do what I do isn’t just about helping others, it’s about healing something within myself.
Deep down, I’ve always wanted to do for others what I couldn’t do for myself, save my marriage. That realisation brought tears to my eyes. I don’t carry regret about my past, but I carry the weight of the pain it caused, and I wouldn’t wish that on anyone.
That’s why I’m so passionate about helping couples find their way back to each other. What Aarti did next was remarkable. She didn’t just take my words and turn them into ‘marketing language.’
She helped me find the heartbeat of my brand the love, passion, and authenticity that make my work what it is.
She gave me the clarity to speak about my mission with conviction and the confidence to show up as my true self. From that moment on, everything shifted. I started speaking about my work with a passion and connection that I hadn’t felt before. It wasn’t about ‘getting clients’ or feeling salesy it was 100% me, coming from a place of love for what I do.
And the results?
Incredible. Every conversation I had, every interaction I made, seemed to magnetically attract the right clients. 2024 became a record-breaking year for me, with more couples stepping forward to work with me than ever before.
I know, without a doubt, that this is because of the clarity and strategy Aarti helped me uncover. She didn’t just give me direction; she gave me a vision of the people I’m here to serve and the roadmap to bring that vision to life.
Thanks to her, my brand isn’t just words or a pretty logo. It’s alive, breathing, and connecting with people on a deeply human level. If you’re thinking about working with Aarti, be ready. She won’t let you settle for anything less than your truth. But trust me, it’s worth it. Because when you find the heartbeat of your brand, everything changes.”
Aarti has this way of peeling back the layers until she gets to the very essence of who you are.
We needed to focus and clarity to expand with purpose and intention, enabling us to both attract the clients we want to work with as well as the talent we want on our team.
Aarti and her team gave us exactly what we were looking for and more. We unashamedly explored purpose, niche and growth plans. Aarti was fiercely compassionate and direct, sharing some feedback and insights that were at times difficult to hear yet essential for our growth.
This gave us fire in our bellies and the confidence to start taking steps towards creating our future. I felt reconnected with my purpose and brand as a leader, and as a result I am now able to articulate and communicate, in a clear and compelling way, what we stand for, what we offer and how we make a difference. We are now working on updating our branding and online presence, so that it truly reflects our brand and brand intentions.
Working with Aarti is fun, challenging and encouraging. She not only opened my mind to new ideas and perspectives that would propel our growth, but also oozed support and encouragement in her words and presence. We are working on the wealth of insights that came from the Brand Maximiser, and plan to work with Aarti again once we have actioned those commitments and ideas.
We are a growing business, and needed some support and helpful challenging to focus in on our brand niche and why we do what we do.
Ruby Ubhi
