The Path That Shaped Me and My Work
Inspired by The Alchemist, at 22 I set out on what was meant to be six months of work and travel in the Far East became ten formative years living and working in Malaysia.
Those years were filled with adventure, new perspectives, and exposure to people from all walks of life. During this time, I ran a creative agency with local partners and worked with small to large organisations in multi-sectors.
It was also during this chapter that I met my (late) spiritual mentor and Buddhist monks, beginning a mindfulness and meditation practice that continues to guide how I live and work today.
Fourteen years ago, I returned to London, joined the family business, and later stepped fully into my own path as a graphic designer. As my work evolved, so did my understanding of impact.
Through qualifying as a personal performance coach and certified brand strategist, one truth became clear:
How it all started
Brand is not just about visibility or design. It’s about identity, alignment, and the human being behind the business.
Why This Work Matters
I believe people and brands are a vehicle to serve, grow, and create impact. Business owners hold a unique power to accelerate meaningful change.
While we may not control systems or institutions, we can become the catalyst for the change we want to see. Through how we lead, what we choose, and what we stand for, business becomes responsibility in action.
When identity, intention, and action are aligned, brands don’t just grow, they influence. They shape industries, set standards, and create ripple effects far beyond profit.
The reason I am training to become to a BodyMind Maturation coach, becoming a space of infinite possibility for me and my clients.
Behind every business is a human being, and behind a compassionate human being is a calling to create a positive difference. This is where conscious leadership begins.
Mission
To elevate consciousness into purposeful impact
Shape a world of conscious, embodied aspiring legacy leaders who live, lead, and build from alignment and where business becomes a force for good.
To educate and equip heart-led business owners to create clarity, align their business and personal brand positioning, and embody leadership through conscious action.
My calling:
Purpose
Vision
My calling:
To elevate consciousness into purposeful impact
Shape a world of conscious, embodied aspiring legacy leaders who live, lead, and build from alignment and where business becomes a force for good.
To educate and equip heart-led business owners to create clarity, align their business and personal brand positioning, and embody leadership through conscious action.
Mission
Purpose
Vision
We don’t rush into noise, tactics, or activity before clarity, intention, and direction are in place.
Responsibility is met with honesty, accountability, and grounded leadership.
Conversations are calm, clear, and credible, creating space for depth and truth.
Growth is intentional, sustainable, and rooted in short, medium and long-term value.
What we build contributes beyond immediate outcomes and supports the future you’re shaping tommorow, today.
Conscious codes that shapes
how we work together:
These codes informs how decisions are made, conversations are held, and progress unfolds. It’s the standard that holds the work steady, meaningful, and aligned.
Resonance Presence
Legacy-Led Thinking
Alignment with Action
Mindful Expansion
Purposeful Ownership
How I Can Guide You
The Legacy Code
The Brand Shift Program
Amplify
A six-month brand and identity upgrade for established founders seeking aligned expansion.
Business and Brand transformation for medium-sized companies needing unified identity, direction and growth.
These in-person immersions give you the space to realign, to reconnect with the truth of where you are now and translate that into clearer positioning, messaging, and presence
Bespoke Business and Personal Brand Masterclasses & Talks
Get in touch if you have an idea for a talk, want to brainstorm ideas that is best suited for your audience or invite me to your podcast.
As a speaker, brand strategist & coach, I prepare bespoke talks, masterclasses & workshops to address the core of your brand, tapping into what connects people with business and personal brands. Delivered for organisations, networks and communities.
"I now show up with more conviction in what I say and how I say it."
I am now also super clear on what my purpose is to raise a generation of connected humans and I make sure to bring this message into my calls, socials and how I speak about my brand.
People have commented on the shift within me and my business and I feel far more confident to now speak up and share my true message.
Natalie Costa
Founder, Parent Coach & Speaker
The shared experience created a sense of collective ownership and a real coming together for a common purpose. They helped us go to the next step and get a real understanding of our brand. This was such a valuable and constructive process for all of us, and great things will come from it.”
The Ideamix Coaching Team
"It was wonderful to go through this process with the Ideamix Coaching team under Aarti’s guidance.
Reshma Patel
The Dietitian Global Ltd
"This process gave me everything I needed to be able to talk about my company and brand in the correct language."
The values, mission and purpose were made clear not just to me but also to my clients and businesses that work with me.
"Aarti has the gift to open Pandora’s box and unlock the magic."
Working with Aarti has been the best decision and investment I’ve made. Her process is both personal and professional—bringing instant clarity, lightness, and purpose from just one day together.
She ignited my business journey with intention, helping me peel back layers to reveal what truly matters.
Ratna Morjaria
Dharma Awakenings
"Aarti gave us focus, fire, and the confidence to grow with purpose."
As a growing business, we needed clarity around our niche, purpose, and direction. Aarti and her team delivered exactly that—and more.
Through honest, challenging, and deeply compassionate conversations, we explored our brand’s essence and growth potential.
The process reignited our sense of purpose and gave us the confidence to communicate who we are and what we stand for with conviction.
Ruby Ubhi
Leadership Team, Growing Business
They feel alive and ignited by being a force for good, I call them 'Aspiring Legacy Leaders' I guide them to mindfully define their personal brand and their business brand, so they can show up with intent, joy, and effective impact.
When you know who you are, and what you stand for, your clients will feel it, trust it and want to be a part of it.
This is not just brand strategy, it's a combination of lived experiences, strategy and spirituality, coaching, mindful practices and a sprinkling of 'Aarti alchemy'.
I love working with people and businesses that are striving for long-lasting impact and influence.
Let’s shape a brand that carries the weight of your vision and the energy of your values, clearly, consciously, and with meaning (for you and your team).
Global Buy1Give1 Initiative Partner
Part of my brand purpose is to educate and empower. I’m really thrilled to serve in making a powerful difference with United Nations Sustainable Development Goal number 4: Quality Education.
When you choose to work with me, I make a contribution so that we can improve schools for a better life for disadvantaged children in various countries.
10
SDG
