Client:The Label Saba – Kenya
Sector:Fashion & Accessories
This is based in Kenya. It was a plasure to work with an international client for a fashion brand.
Through my brand discovery session we identified why this business exists. It is to, “Help underprivileged women in the community and creating a positive impact on their lives” along with all the brand attributes, vision, values, personality, perception, positioning, tone of voice etc.
When I created the brand identity I took into consideration the 7 core values and importance of community, hence the seven 7s that make up the logo. My client is based in #Kenya. In #swahili the word ‘Saba’ means 7.
A carefully considered purpose-driven brand gives you confidence you’re doing business the right way, for the right reasons. It allows you to grow out your commercial model, make strategic decisions, brand alignment with your branding, and create limitless opportunities.
- Brand Discovery Session
- Brand Identity Creation
- Brand Guidelines
- Brand Strategy
"Choosing Aarti to help me with my brand discovery session, was a no brainer! I wanted to go global and for me, there was no better choice. Having known her personally from our ``Malaysia days``, I loved her energy, work ethic and creative body of work. I got the chance to see all the beautiful brands she's helped build and continued following her progress on Instagram. As a female-owned and female-led African luxury brand, uniting and working with leading women in their fields is a passion of mine. Supporting and uplifting each other in both business and life, and most importantly helping underprivileged women in the community and creating a positive impact on their lives. During the brand discovery session, I learned a great deal about myself and what value I wanted to put out to the world and this gave me better clarity on how to develop my brand. This also gave me an idea as to the direction I see it going and the perception behind it. It was a smooth and effortless process, our synergy was a perfect fit and with the help I have been able to catapult into the market quite quickly. Thank you Aarti for your branding genius!"