Brand Identity Creation, Brand Discovery Session

Client:The Label Saba – Kenya

Sector:Fashion & Accessories

This is based in Kenya. It was a plasure to work with an international client for a fashion brand.

Through my brand discovery session we identified why this business exists. It is to, “Help underprivileged women in the community and creating a positive impact on their lives” along with all the brand attributes, vision, values, personality, perception, positioning, tone of voice etc.

When I created the brand identity I took into consideration the 7 core values and importance of community, hence the seven 7s that make up the logo. My client is based in #Kenya. In #swahili the word ‘Saba’ means 7.

A carefully considered purpose-driven brand gives you confidence you’re doing business the right way, for the right reasons. It allows you to grow out your commercial model, make strategic decisions, brand alignment with your branding, and create limitless opportunities.


  • Brand Discovery Session
  • Brand Identity Creation
  • Brand Guidelines
  • Brand Strategy