THE OBJECTIVE: As a coach or trainer it is important to be able to create rapport. The client wanted me to reflect this in her brand identity.
THE OUTCOME: The interlinking circles represent working together / connecting. The circle shape itself is also well known for representing unity, infinity and trust. It is a warm and graceful shape which is also fitting for the clients personality.
- Brand Discovery Session
- Logo design
- Business Card
- Website stylising
- DVD Cover & Inlay
"It was a pleasure to have Aarti work with me, she is a talented designer who has great listening & questioning skills, insight and empathy and helped get to the core of what I wanted even though I didn’t originally know! She encapsulated perfectly what I was trying to get across with my brand. I can’t recommend her highly enough. "