Type:Events, Agri-Tech, and business community hub
A rebrand, and new names was required to showcase the range of business activities offered under one master brand.
A brand discovery session with the team of 8 was conducted. Through which we idenetified the purpose, vision, brand values, business offerings, USPs, target audience and all the other brand attributes to start shaping the new brand for now and the future.
This resulted in identifying the master brand and sub brands. Thereafter I created the master brand identity, Rothamsted Enterprises which comprises of each sub brands colour to make up the master brand.
- Brand Discovery Session
- Master Brand Logo Design
- Sub Brand Logo Designs
- Brand Guildelines
- Brand Assets
"We chose Aarti because we knew from meeting her, and from talking to her other clients, that she was the right fit for our business and would be perfect to work with us to develop a brand that we could stand behind. We needed a brand that would really demonstrate the range of business activities we are involved in and that would resonate with our customers and prospects. Aarti worked with the whole team to talk through our old brand, our target audiences, our offering, our USPs, where we are as a business and where we want to be. We also talked about our future plans for the business. She spent considerable time with us, understanding, discovering and picking out the pertinent points about our business in order to come up with a brand that worked for us. Aarti then went on to create a new umbrella brand, Rothamsted Enterprises, as well as brand identities for our new sub-brands, Rothamsted Conference Centre, Rothamsted Manor, Rothamsted Agritech Business Centre and Rothamsted Restaurant. We now have strong, clear and attractive brands and brand guidelines to adhere to, and the new brands give us the perfect platform to take our business to the next phase of growth. We cannot recommend Aarti enough. She has the perfect blend of skill, expertise, experience and patience. Not to mention that she is a fantastically positive person to work with and this really enabled the success of the project."