Drama Llamas – Children’s Activites

Collaterals Design, Brand Identity Creation, Brand Discovery Session

Client:Drama Llamas

Type:Childrens Activities – Storytelling through Puppet Llamas

Meet Charlie, Luciana & Arabella – the Drama Llamas.

Drama Llamas uses llama puppets to tell stories + provide an interactive drama experience for kids aged 2-7.
As the business is growing my client reached out for support on the brand and branding which would help inform her future business decisions.
Understanding your brand shapes your business-brand communication + culture; it’s not just sticking some words on the wall in a cool font – so the first stage was an in-depth brand discovery session to get to the heart of the brand.

We discussed the brand’s vision, goals, aims + brand purpose and how these would be integrated throughout the business, and we identified the brand’s key values (imaginative, silliness, open-mindedness) and what these mean for the business as they influence how you show up!

After the session I started creating a visual brand identity that is congruent with the brand positioning + personality. I suggested using three key llamas in the stories, showcasing the brand personality + linking the characters into the branding.


  • Brand Discovery Session
  • Brand Identity – Logo
  • Set of Llama Illustrations
  • Brand Guidelines
  • Brand Assets
  • Banner Design
  • Leaflet Design