Client:Paula Ruane – Resilience Trainer & Speaker
When my client decided to do a rebrand it was really important to position her as the brand, as she is the brand! She is the person who conducts the workshops, does 1-1 sessions and deliver talks.
The before brand was Ruane Bioenergetics, the new name brand has been changed to Paula Ruane.
After delving in deep into a brand discovery session I got a better understanding of her core values, what they really meant for her, how she would like to be perceived by her relevant target market, her purpose, vision, and so much more.
The diamond icon shape comes from the ethos, ‘A diamond is a piece of charcoal that handled stress extremely well.’ Hence ‘Be Brilliant & Resilient’ title! The diamond style also represents support network, interconnectedness, and flexibility some of the values which were derived from the brand discovery session.
With the target market being professional women, the brand style needed to be elegant, sophisticated, and feminine (just like my lovely client, Paula Ruane)
Brand consistency is key! I’ve used the brand elements, colour, fonts etc throughout the website design, stationary, social media covers, leaflets, and banner.
It’s really important to have clarity on who you are as a brand be it a company or an individual. With this you can create brand strategies and marketing initiatives that will right for you and your relevant target market.
- Brand Discovery Session
- Logo design
- Website Design
- Brand Guidelines
- Brand Assets
- Business Card