Inonaka – Vegetable Relish

Collaterals Design, Brand Identity Creation, Brand Discovery Session

Client:Noma Creates – Inonaka

Type:Vegetable Relish

Super delighted to see my client launch her new product, INONAKA Relish. Pronounced (E-NO-NA-KA), means ‘It’s Tasty’ in Shona. It is vegetable relish with an explosion of  African Infused flavours.

Thoroughly enjoyed doing a brand discovery session, where I elicited my clients Core Values , what they truly meant to her, for her business, understanding her relevant target market, brand personality, how she would like to be perceived as a brand, style and so much more.

It was really important to get a across an African inspired design as her whole brand is inspired from her journey as a kid in Africa. She wanted to be seen as a vibrant, earthy, authentic brand with a real passion to transforming the quality of people’s life through Food.

The brand design I’ve created from the outcome of our brand discovery session has a combination of African inspired colours, elements and shapes. We felt it will be important to use an image of Noma, as she is the brand, and the mastermind behind it all.


  • Brand Discovery Session
  • Brand Guidelines
  • Brand Assets
  • Jar label design