Antoinette Dale Henderson - Keynote Speaker, Executive Coach, Author
I have been working with Aarti for about a year. She has been instrumental in refining my corporate brand, aligning the visual representation of my Gravitas Programme (existing) with a new concept for my new book, Power Up.
She applies a strategic approach combined with out of the box creativity and technical expertise.
I’m delighted with the cover she designed for my new book, the accompanying web page and various other marketing materials. I will definitely be using her again.
Finally, she truly ‘gets’ me as a person and understands my business. Nothing is too much trouble, she’s fun to work with and I can’t recommend her highly enough.
Claire Norwood - Claire Norwood Property
As a small property company trying to establish ourselves in a crowded market, we wanted to be super clear about our offering and target market. Aarti took us ‘right back to basics’ by asking us questions that forced us to define our values and brand mission. It wasn’t easy, but gosh it was helpful. We realised that successful brands make it look easy, but a whole lot of thought and research has gone into those messages and logos.
The half-day session gave us time to explore our short-, medium- and long-term goals, and start planning how to achieve them. Aarti also gave us valuable feedback on our website. What works and what was unclear. As an independent and highly skilled third party, Aarti gave us the tools and framework within which to improve and refine our site.
The conversation was invaluable. We no longer feel ‘fuzzy’ about our brand, and are looking forward to building our business with strong foundations. Aarti is a master facilitator and we can’t recommend her enough!
Louisa Steensma - Director, Thrive HR Consulting
I was looking for guidance and inspiration around my business brand, brand identity and potential logo designs, and was recommended to Aarti as a brand specialist and creative designer. She is also a qualified coach which I felt would prove helpful!
Aarti is engaging, creative, responsive and professional. During my ‘brand discovery’ session she asked great questions, allowing her to understand my business and my values and purpose. The session was thought-provoking and really helped me clarify my offering. The brand identity and creatives Aarti designed really captured our discussions. I found her very collaborative and easy to work with; she listened to feedback and reworked designs to come up with a beautiful logo! Every time I exchange a business card I receive a compliment on my brand – a testament to Aarti’s work.
Sharon Montgomery - Partner - Crane & Staples, Law Firm
Aarti delivered her Brand Discovery Session to me and one of my partners Samantha Webb in our office. She took us through the steps of understanding about our firms brand as well as our personal branding and explored how we saw the business going forward in the next few years.
It was quite challenging but also very exciting and made us really think about our business, core values, and brand purpose for the firm and get our strategy in place.
I would recommend Aarti to anyone wanting to identify and strengthen their brand for their business.
Anu Azrael - Re-Source Life
Aarti's Brand and Brand Identity package was exactly what I needed. At first, I was uncertain about spending so much money on something I felt I might be able to do for myself, however after our initial 4hr session together I felt fully justified in spending the money.
Aarti is deeply intuitive, she listens very deeply to your needs and everything you tell her about yourself and your brand then she reflects back in a way that really helps you become clear about the direction and nature of the brand. She is happy to both lead on the design or follows exactly what you ask for, this kind of versatility is very rare in a design professional!!! Aarti was a pleasure to work with and I would highly recommend her for all your creative branding needs.
Stefania Bartolomei - One of a Style, Personal Stylist
Aarti helped me focus on my business goals and to define my brand and brand identity. I was feeling a bit lost after long maternity leave and I knew I wanted to change direction and elevate my business to a different level, the problem is I didn't know how?! I was spending lots of energies and time in trying to realise different projects all at once, without really concluding anything. After a session with Aarti, I felt more sure about what it needed to be done, about my business goals and the position I wanted to achieve on the market. She also refreshed my logo and I feel it perfectly represent me and my brand identity. Warmly recommend her services.
Farida Braza - Bravo Associates Ltd
Working with Aarti was thought-provoking, it took a lot of deep thinking and consideration on my part, including identifying my brand values. After the brand discovery session, she designed an amazing logo and branding that I am so excited by and proud to use. She is a genius in listening and transforming all that detail and what is important to me into a beautiful, meaningful brand and logo, that captures, resonates and summarises me and my business.
Nthenya Mwendwa - Director - The Label Saba
Choosing Aarti to help me with my brand discovery session, was a no brainer! I wanted to go global and for me, there was no better choice.
Having known her personally from our ``Malaysia days``, I loved her energy, work ethic and creative body of work. I got the chance to see all the beautiful brands she's helped build and continued following her progress on Instagram.
As a female-owned and female-led African luxury brand, uniting and working with leading women in their fields is a passion of mine. Supporting and uplifting each other in both business and life, and most importantly helping underprivileged women in the community and creating a positive impact on their lives.
During the brand discovery session, I learned a great deal about myself and what value I wanted to put out to the world and this gave me better clarity on how to develop my brand. This also gave me an idea as to the direction I see it going and the perception behind it.
It was a smooth and effortless process, our synergy was a perfect fit and with the help I have been able to catapult into the market quite quickly.
Thank you Aarti for your branding genius!
Christine Frith - Hour Hands
Aarti is - in one word - amazing!
I always knew we needed a logo but hadn’t really thought about the brand beyond that. I met Aarti through the local business network and found her incredibly inspiring, so I asked her to design a new logo for us. Of course, I got so much more than a logo! During our in-depth phone session she encouraged me to pinpoint our company values, how we want to appear to our clients, and much more detail that she used to develop our new look. I was very impressed with this rigorous process, which meant that all the design ideas she sent over were spot on. Although that did make it very, very hard to make the final decision!
Now we have an amazing logo that's also practical to work with across different applications, and a brand we're very proud of and keen to share.
If your logo needs updating or if you’re not sure what your brand really says about you, definitely have a session with Aarti. I know you will get so much out of it.
David Hardstaff - Crystal Clear Data
As someone who has been in business for some years and who has drifted between being a brand and being an individual, I found it very useful to get a chance to revisit branding with Aarti’s support. Many people think (and will tell you) that branding is just about getting a good logo and a website, but this workshop really helps you to focus on what message you want to put across, and what values you want to reflect – getting those clear in your head will help you to align all of your content, networking, and marketing activities in a consistent fashion. For me, with an offering that is not easily ‘pigeon-holed’, this sort of structured approach is invaluable.
JUDE HUGHES - MY MUSTARD
The Boost Your Brand workshop has given me a fresh insight as well as confirmation of the My Mustard brand. What Aarti does so well is to plant a brand seed in your mind and through the course of the workshop allows it to grow. She gives you the tools to understand and develop your brand further and I now feel inspired safe in the knowledge I'm going in the right direction. Thank you Aarti and for the lovely people on the workshop who shared their experiences and thoughts. A great day well spent and I'd definitely recommend everyone to Boost Your Brand!
Caroline Fantozzi - Director
Doing the brand DNA workshop today with Aarti was a brilliant exercise and so beneficial to my business. She asked all the right questions to really help me understand what my business does, why I do it and how I can communicate that to my customers in it's most distilled form. I found a new sense of focus, empowerment to drive things forward and a whole new level of passion for what I do!
Juliet Hicks - Ophthalmic Consultants of London
Aarti has been working with us to create a brand identity for our new company following a 3:1 merger. Her brand DNA discovery session was a great way to get us to think about exactly what it is we wanted to achieve, and the direction we wanted to take the company in. We were also able to use the session with her to meet with our teams and Directors to agree our company core values.
Following this Aarti went on to produce some options for our branding including colour schemes and design and came up with some great ideas that were totally in keeping with what we were trying to create. The use of our logo as a repeat pattern added the extra edge and class to the materials and look amazing. We now have all of our printed materials and they look stunning, our business cards are the best I’ve ever seen! Aarti is a master at her job and lovely to work with. She is a valued and trusted asset to our team. We can’t thank her enough.
Ava Riby-Williams - The Creative Soul Collective
Aarti is the perfect brand consultant. She blends her creativity, intelligence and wonderful communication skills together to lead these truly inspiring workshops. The session that I had with her was so engaging- she struck a perfect facilitator balance between guiding me and giving me silence to let the plan formulate from within me. I left so excited and clear about the path I needed to take that I continued the momentum myself!
It was Aarti's workshop that guided me in getting to grips with my vision for how I want to show up in the world- not just with my ``job``, but how I could really infuse my passions into day to day life to make them my work.
The service that she gives is made so much more powerful by the fact that she really cares. I really felt that she took the time to step into my imagination in order to coax me along and suggest some really relevant ideas.
A joy to spend time with, I would definitely recommend Aarti's workshop and expert advice.
Tariq Rahman - mySpike, Director
We highly recommend Aarti Parmar-Pandya having participated in and experienced the `` Boost your brand workshop`` first hand - the benefits it has brought us and the insight we got has benefited us greatly. this can be seen with our brand mySpike , taking time to sit with us, carrying out a full discovery, hearing our story, learning about what mySpike is, what our goals are, our marketing objectives and she went as far as performing a swot analysis! helping us to understand! Aarti continues to work with us as our business evolves, providing input and guidance at every stage, design, branding, web, print and even with our corporate videos and product shoots.
VITAL WELLNESS CLINIC - WENDY MOLEFI-YOURI - DIRECTOR
I was acutely conscious of the fact that my brand was sub-standard. In fact to be honest, I didn’t really have a brand as such! I wasn't even entirely happy with the name of my business. It did what it said on the tin and that was it.
At our first meeting Aarti coached me through a SWOT analysis of my business. This was an invaluable exercise as it allowed me to revisit my whole “ What, Why, Hows and Values” regarding the business. I found myself completely re-energised, motivated and very much reconnected with my vision.
This was followed by a brain storming session around brand identity and potential business names. Aarti was very instrumental in the entire process, guiding, coaching, suggesting and most importantly listening and taking on board my ideas and expectations.
After I made a decision on my business name Aarti created some logo options to choose from. The very first option was THE one for me. It encapsulated and articulated exactly what I wanted; clean, professional, warm and personable.
Aarti went on to create my business collateral and social media profiles all of which I was pleased with.
It has been a complete transformation. I have a brand that I am truly proud of and happy to show off!.
During the entire process I found Aarti warm, personable, insightful, professional, responsive and creative. I highly recommend her
Thank you Aarti.
CONFIDENCE COACH, TRAINER & SPEAKER - PAM LIDFORD
It was a pleasure to have Aarti work with me, she is a talented designer who has great listening & questioning skills, insight and empathy and helped get to the core of what I wanted even though I didn’t originally know! She encapsulated perfectly what I was trying to get across with my brand. I can’t recommend her highly enough.
Paula Ruane Resilience Trainer & Speaker - Paula Ruane, Director
I gave Aarti a simple marketing line of four words that I wanted to base my work and training on. Using the works combined with a discovery session, Aarti created a stunning, simple but immediately tangible logo plus website and other marketing info. To say I am delighted would be an understatement. She is easy to work with, conscientious and produces cleverly subtle representations of you, your brand and work which speak volumes to your audience.
Iconic Asia (Singapore) - Shalini Marimuthu, Director
My company is based in Singapore and I specifically sought out Aarti to design my company logo. I especially like that she takes the time to understand your needs and your brand in an hour long brand discovery session. She is also extremely efficient and 'GETS IT' so when you get the first draft of designs there is little that needs to be changed as she has understood your brand identity very well. Very happy with my new, fresh logo and look.
Claire Flawn - Rothamsted Enterprises
We embarked on a rebrand project in late 2018 and chose to work with Aarti Parmar, following a pitching process. We chose Aarti because we knew from meeting her, and from talking to her other clients, that she was the right fit for our business and would be perfect to work with us to develop a brand that we could stand behind. We needed a brand that would really demonstrate the range of business activities we are involved in and that would resonate with our customers and prospects. Aarti worked with the whole team to talk through our old brand, our target audiences, our offering, our USPs, where we are as a business and where we want to be. We also talked about our future plans for the business. She spent considerable time with us, understanding, discovering and picking out the pertinent points about our business in order to come up with a brand that worked for us. Aarti then went on to create a new umbrella brand, Rothamsted Enterprises, as well as brand identities for our new sub-brands, Rothamsted Conference Centre, Rothamsted Manor, Rothamsted Agritech Business Centre and Rothamsted Restaurant. We now have strong, clear and attractive brands and brand guidelines to adhere to, and the new brands give us the perfect platform to take our business to the next phase of growth. We cannot recommend Aarti enough. She has the perfect blend of skill, expertise, experience and patience. Not to mention that she is a fantastically positive person to work with and this really enabled the success of the project.
Albion Capital Group LLP - Victoria Scott, Head of Marketing
I had a short deadline to produce a corporate brochure supporting a brand new, highly complex investment area. The diverse content, subject specific imagery and compliance process all also added to the challenge. Aarti did a great job from start to finish on the brochure, she patiently nudged us along making best use of her and our time. The end result was extremely well received and I have no hesitation in using Aarti on further work for this fund.
Epic Early Years - Emma Lawerence, Director
As we are expanding our company, I was aware that we needed to get our branding right. Aarti was recommended to me by my business partner and we began the process.
The discovery session enabled Aarti to get a feel for who we were and what we did, and asked me questions that prompted me to think about things I hadn't considered previously.
She immediately understood our needs and what we were looking to achieve and came back with a range of options - that, I might add, were all so good it was difficult to choose.
She worked quickly and efficiently and her communication throughout was outstanding.
The logo and accompanying products she designed for us were just what we were looking for.
I would have no doubt in recommending Aarti to anyone who requires some creativity injected into their business to support / refresh their brand identity.
Excellent service. Thank you
Bradford & Howley - Liam Howley, Partner
Andrew and I wanted to make contact with you to say thank you for all your hard work and creative input in helping create the brand for Bradford & Howley. Following our very first conversation with you and the brand discovery sessions that followed we really believed that you understood not only who we are, but what we wanted our company to stand for in the local property market. The brand values that came from the opening sessions with you run through our business and our team have really embraced them, in fact we loved them so much that as you know we know have them proudly displayed on our office walls. All our team really love the new look and have enjoyed being part of the rebrand and everything that it stands for.
The feedback from our clients is that the new look, is vibrant, modern, professional and most of all really stands out against our competition. You worked very closely with Kate our in house marketing advisor to help hit some often tight deadlines and I know often worked late into the night and weekends to make sure everything we needed arrived when wanted it.
We feel the whole concept and style has worked really well across all types of media from print, digital, sign boards and office refits to give us a brand we are really proud of.
Thanks again for all your hard work, we wish you continued success.
STANTA St Albans Enterprise Agency - Mel Hillbrown, Executive Director
Aarti designed the new STANTA branding, collateral and web site appearance - www.stanta.co.uk; she took time to really understand the brief, came up with a logo which related to our values and what we do but most importantly looked and felt right, and implemented it across a range of media successfully. She worked easily with the team, dealing inclusively with suggestions and comments, and created a fresh and colourful look that has been enthusiastically taken up by all the board and clients and contacts - no easy task!less
AB Vision Ltd - Allon Barsam, Consultant Ophthalmic Surgeon
Aarti has helped me with various marketing projects and design collateral's. She has been a pleasure to work with. All work is done to a high standard and she is very responsive whenever needed. I recommend her very highly indeed.
MINDFUL PATHWAY - RUTH FARENGA, FOUNDER
Aarti is a fabulous person to work with, she is firstly, a great listener, taking the time to really understand your brand before embarking on a logo design. What came out was a selection of really interesting and different ideas. One of them really stood out as fresh, impactful and evoking exactly the right message. She was able to hone this into a fantastic finished logo. I was very happy with the result, I would even go as far to say as I couldn't imagine a better logo! It will have great influence over the look and feel of my work going forward. Thanks Aarti for your creativity, vision and great service.
Rohita Pabla - Luxury Wedding & Events Planner - Rohita Pabla, Founder
``When I first started my journey to create a business with a different vision towards Event & Wedding Planning, I was soon to realise that there was going to be many challenges ahead. Halfway through the journey, I decided that I needed to amend my branding to be specific to my target audience & the clear vision which I had.
Therefore I embarked on finding someone to understand what my values and services would be and how valuable to my clients it was. I found Aarti though social media, however down the line realised she had also done branding for other companies which I knew and who spoke highly of her.
Aarti took the time to understand what I wanted my business to relate to and actually helped me to believe that I should stick with the vision I had. She was very prompt in arranging meetings, brand identity and creating my logo.
I can say her service and quality of work was second to none. I will definitely be using Aarti & her knowledge on future projects. I can't thank you enough!
Splash Creative London Ltd - Seena Shah, Director
Aarti took the time to really understand my brand and its ambitions at the very start of the project. When presented with my logo options, I struggled to pick because they were all so amazing. Aarti has a natural flare for translating a branding brief into an impactful visual brand identity that is well considered and meaningful. If you are looking for a quality brand consultant, you can trust that Aarti will deliver a quality service with excellent communication.
Grey Soft Furnishings - Helen Dawson, Director
I cannot recommend Aarti Parmar of AP Brand Communations highly enough, I contacted Aarti having made the decision that the time was right for me to re brand my business. From that first phone call I absolutely knew that I was talking to the right person to design my logo and brand for me. The discovery session was enlightening and really investigates how you perceive your business now and for the future. Communication with Aarti was always easy and responsive and I have had nothing but fabulous feedback. I am very excited for the future of my business and have a brand that I am so proud of. Highly recommended service.
Synergy Business Support - Virtual Assistance - Carli Wall, Director
I wanted to update my branding for my business but had no idea where to start with this. I had attempted twice in the past year to get somewhere with this, but always felt the people I went to didn’t try to get to understand my business, my vision or what I was trying to say through branding. Then Aarti came along!
I saw some examples of her work on social media, and was very impressed so contacted her to see if she could work her magic on my branding. We had some discussions on the phone about what I was trying to achieve, what I wanted to be known for or services I wanted to promote, how I want people to see my business, and she asked me a range of questions which helped her to really understand my business, how it works and what we should convey. She also gave suggestions for colour, layout, font, all the things that mean something but you don’t realise.
Once we had established the finer points, Aarti came back with designs that I immediately loved (something I had not felt with my previous efforts) and we tweaked these until perfect. I felt like Aarti really cared about this branding, and came up with some really good ideas. I am really happy with the final design and layouts for my new cards, social media profiles and letterheads, can’t wait to start using it!
High Definition Cleaning Ltd - Graham Hunwick, Director
After an initial telephone conversation we met with Aarti, who sat with us for some considerable time, discussing our business model, our company values and our ambitions. She looked at our website, our previous marketing campaigns and all of our other printed literature, forming a clear understanding of our business and our objectives. Aarti then clearly explained what could be provided within our budget and the timeframe required.
As promised, by the end of the month we received three different design ideas with various colour schemes, all of which were impressive, but one immediately grabbed our attention. A few minor adjustments later and we had a new company logo. Aarti then carried this logo and colour scheme and applied it across our stationary, website, social media, uniforms, vehicle graphics and advertising literature.
The design is high quality, modern, clean and crisp, perfectly capturing the values we have placed at the heart of our business and it looks great across every format.
We shall have no hesitation in employing Aarti’s expertise again in the future, or recommending her services to other businesses.
THE HIP GROUP - PROPERTY MANAGEMENT - KAREN HEWETT-WILLIAMS, Managing Director
We started working with Aarti for my husbands new business venture, she has a great approach to pull out and identify what he was trying to achieve. She created a strong brand and identity for his business. She worked so hard to make sure we were happy with the results and endured our many changes until we had the final version. Aarti is a joy to work with, she has a lot of talent and always makes sure she does the very best for her clients. We know we will be working with her now and into the future as the business progresses. We would recommend Aarti to anyone and have done already done so, she is a real asset to any business
Valuing Minds - Educational Psychologist - Nicky Weisfield
Aarti’s company was recommended to me by a number of St Albans’ businesses for help in developing my brand image, together with a visual ‘look and feel’. From the brand discovery meeting, where Aarti probed all aspects of what I wanted my fledgling business to be, to the design process, she has been professional and creative throughout and has really got under the skin of what the business will be doing. The result? A logo and series of templates incorporating it that I am itching to show off and feel will be a perfect image for my company. Thank you, Aarti.
Hayley Allen - Floral Designer, Hayley Allen, Founder
I had very little idea of the process involved and although excited about developing the brand for my new business I was slightly nervous.... however Aarti was very quick to pick up on this and was able to reassure me at each step of the process in a patient, clear and supportive way.
Her service was personal, professional and responsive and I wouldn't hesitate to recommend Aarti as well as use her services again in the future. Thank you for creating the brand for my new business journey.
Essex Embroidery & Print Ltd - Suzanne Glenton, Managing Director
I just wanted to say thank you so much for my new logo. I love it and I have had nothing but positive feedback from all who have seen it. Your method of working is fast, efficient and professional and I would have absolutely no hesitation in recommending your services to anyone who needs a branding specialist.
Jabber Networking Group - David Hughes, Founder
Aarti designed the branding for a networking group that I founded. I have had many complimentary comments about her branding work for Jabber. Aarti delivered on time and on budget. I would definitely recommend Aarti!
Roots & Wings - Childcare - Gemma Day, Founder
Thank you so much Aarti for your fab work creating our logo! We were hugely impressed with your service and thoroughly recommend your company. We not only felt at ease when dealing with you, but loved how much you understood what we were trying to get across. We will never get bored of your beautiful creation! Exciting times ahead!
Sonitas - Healthy Indian Food - Sonita Johal, Founder
Aarti is smart, efficient and a true professional. From our very first meeting I knew that she understood our brand, what we wanted to achieve and also would be great to work with. She has the analytical ability and determination to get to the heart of the issue using imagination and flair to create relevant and innovative solutions. I am extremely happy with the brand identity that she created for our business. Her wide range of experience and creativity coupled with her easy manner made her a pleasure to work with.
Business Made Simpler - Amanda Cullen, Director
I enlisted Aarti’s help when I decided to change my business name and wanted a completely new look and feel. She worked with me via a brand discovery session to understand what personality I wanted my brand to have, what values were important to me, and what kind of colours and imagery I liked.
From this she developed three design options, and we quickly settled on one. She also designed my email signature, letterhead and business cards, as well as images for my social media pages.
Aarti was efficient, responsive and I loved the designs that she came up with. I felt they achieved the impression I wanted to convey really well. I’d definitely recommend her to anyone looking fro help with developing their branding.
The Psychology Nest - Laura Gosling
I contacted Aarti at a real transition point in developing my small business. The discovery session allowed me to reflect on where I wanted to go with my plans and within an hour I was already beginning to picture a very clear brand and professional identity.
Aarti uses the art of consultation so well, and as a psychologist myself, I cannot recommend her style enough! She really challenged my thinking and ultimately supported me to take the plunge into rebranding. Thanks to the amazing artwork Aarti created I now feel I have a brand to be proud of and ultimately market.
Thank you Aarti.
Evo Goals - Fiona Sharratt, Director
We commissioned Aarti to create a visual brand identity for our new online business. From the first phone call, through the brand discovery sessions, design sessions and completion of the work, Aarti was a pleasure to work with. Her energy, creativity and experience challenged us to really consider our brand values, personality and style. We are very happy with the completed brand identity and logo, it encapsulates exactly what we were trying to portray. We wouldn’t hesitate to recommend Aarti and expect to use her services again in the future.