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Branding


The basics of branding are timeless: it’s always about communicating your brand values in a consistent and intuitive way. But the way we do branding is always evolving, with new branding trends reflecting the latest developments in technology as well as what’s happening in the wider business world. Keep up with the competition and promote[…]

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person question

What do people think of, when they think about your brand? That’s brand perception in a nutshell. You may have big ideas for your brand, but if there’s a gap between your own self-image and how you’re actually perceived, that’s likely to cause problems. Here we’ll explore why brand perception is so important, and how[…]

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Value is an interesting concept in the world of branding. To offer value, your product doesn’t necessarily need to be a low-cost, basic offering that’s cheap as chips. Instead, it needs to meet the emotional and practical needs of your target audience, whatever these may be. In this blog we’ll take a look at some[…]

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If you’re busy working hard to run a business, you might think of branding as an optional extra. But the truth is, if you want your business to succeed and grow, branding is an important investment. In this blog I’ll discuss 5 reasons to invest in your brand and explain the importance of spending money,[…]

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