Over the past few months, the COVID-19 outbreak has brought new challenges to many businesses from a range of industries. With the current climate in mind, it is now more important than ever to keep your brand active and, in turn, build brand resilience. However, with social distancing still in place and other rules and[…]
How to Adjust Your Brand Strategy During Lockdown
By Aarti Parmar Brand, Brand Communications, Branding May 12, 2020
Why You Need to Start Following The ‘Brand Up’ Approach
By Aarti Parmar Brand, Brand Communications, Brand Personality, Brand Perception, Branding Mar 19, 2020
Do you feel like you are marketing your business just for the sake of doing it? Are you using social media just because you think you should? Well now is the time to stop… In order to build a successful strategy for your brand, you first must develop and understand the brand itself. This means[…]
Does your stress impact your business and brand?
By Aarti Parmar Brand, Brand Wellness, Mindfulness, Brand Communications, Brand Perception, Branding Oct 07, 2019
You probably don’t know but those who know you will! I invited stress specialist and resilience trainer, Paula Ruane to share her thoughts on this subject matter as I feel it is crucial to look after your own well being when it comes to building your brand. Here are Paula’s thoughts: Today’s business world is[…]
Top 5 Brand Workshop Takeaways
By Aarti Parmar Brand Communications, Brand Personality, Brand Perception, Branding Jun 14, 2019
A whole host of different businesses attend my branding workshops, offering a variety of products or services. They each come with their own stories, their ‘why’s’ and their outcomes of what they hope to take away from the day. Let’s take a closer look… 1. Taking business to the next level Luxury wedding cake creator,[…]
This informative Guest blog has been written by the lovely Rina Sond of Longmores Solicitors. Enjoy the read. Businesses often ask why they need to bother trade marking their brand name or logo. There are a number of reasons for this, but I have outlined below the top 5 reasons why a trade mark registration[…]
What is the Difference Between Personal Branding and Company Branding?
By Aarti Parmar Brand Personality, Brand Perception, Branding Dec 24, 2018
When you’re setting up a new venture, it’s worth considering how you will market your business. One question to ask is whether to brand yourself as a company or an individual. There are pros and cons to both approaches, and the choice you make may depend on the nature of your work. Let’s take an[…]
How to Define your Brand DNA
By Aarti Parmar Brand Communications, Brand Personality, Brand Perception, Branding Oct 15, 2018
Have you mapped your brand DNA yet? If that conjures images of lab coats and test-tubes, don’t worry! As a brand, defining your DNA involves discovering and defining your own unique identity – the essence of your existence, including all the attributes that make you distinctly different. By defining your brand identity, you will be[…]
First of all, let me answer the question of what is a brand? a brand is the personality of a business, from its values, purpose, identity, logo, colours, style and tone of voice. Your brand should enable your direction and growth plan. So, how can your brand disrupt an industry? In this blog I’ll explain what[…]
Have you found your niche? In this blog I’ll explain the concept of brand positioning – the act of carving out a space in the market for your brand – and what makes it such a vital step in any successful branding strategy. 1. It offers scope for development Researching your market can bring important[…]
The basics of branding are timeless: it’s always about communicating your brand values in a consistent and intuitive way. But the way we do branding is always evolving, with new branding trends reflecting the latest developments in technology as well as what’s happening in the wider business world. Keep up with the competition and promote[…]