When you’re setting up a new venture, it’s worth considering how you will market your business. One question to ask is whether to brand yourself as a company or an individual. There are pros and cons to both approaches, and the choice you make may depend on the nature of your work. Let’s take an[…]
What is the Difference Between Personal Branding and Company Branding?
By Aarti Parmar Brand Personality, Brand Perception, Branding Dec 24, 2018
How to Define your Brand DNA
By Aarti Parmar Brand Communications, Brand Personality, Brand Perception, Branding Oct 15, 2018
Have you mapped your brand DNA yet? If that conjures images of lab coats and test-tubes, don’t worry! As a brand, defining your DNA involves discovering and defining your own unique identity – the essence of your existence, including all the attributes that make you distinctly different. By defining your brand identity, you will be[…]