When you’re setting up a new venture, it’s worth considering how you will market your business. One question to ask is whether to brand yourself as a company or an individual. There are pros and cons to both approaches, and the choice you make may depend on the nature of your work. Let’s take an[…]
What is the Difference Between Personal Branding and Company Branding?
By Aarti Parmar Brand Personality, Brand Perception, Branding Dec 24, 2018
4 Ways You Could be Damaging Your Brand – and What to do to Put it Right
By Aarti Parmar Brand Communications, Brand Perception Nov 26, 2018
You’ve put in the hard work to create a great product / service, and you’re enjoying some success. The last thing you want is for your brand to be tarnished by an easily avoidable error. Let’s take a look at some of the most common ways to unwittingly cause damage to your brand – and[…]
How to Define your Brand DNA
By Aarti Parmar Brand Communications, Brand Personality, Brand Perception, Branding Oct 15, 2018
Have you mapped your brand DNA yet? If that conjures images of lab coats and test-tubes, don’t worry! As a brand, defining your DNA involves discovering and defining your own unique identity – the essence of your existence, including all the attributes that make you distinctly different. By defining your brand identity, you will be[…]
First of all, let me answer the question of what is a brand? a brand is the personality of a business, from its values, purpose, identity, logo, colours, style and tone of voice. Your brand should enable your direction and growth plan. So, how can your brand disrupt an industry? In this blog I’ll explain what[…]