Brand discovery might seem like a peculiar concept. If you’ve built up your business yourself and made all the decisions about your direction, what is there to discover? But just like the characters in a work of fiction, your brand identity can have a funny way of emerging, fully-formed, with its own personality for you[…]

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Phone and books laid out on the table ready to brainstorm brand positioning

Have you considered the potential power of persuasion locked up behind your brand? Influencing customers using your brand is all about gaining brand loyalty, engaging with your audience and building up a two-way relationship that benefits you both. Sounds simple? Here’s how to do it!

Business branding with laptop

If you want to build a successful brand, take inspiration from the greats. By examining their secrets, perhaps you too will create a big brand that endures through the decades! Here we take a look at three examples of fantastic business branding from some of the heavyweights in the field.

Brainstorming branding ideas with iphone and laptop

Developing your brand is an essential first step in marketing your business. Here I’ll show you how a well-planned brand development strategy can help you to position yourself in the market, understand your clients, create a brand personality and attract customers. Follow these 7 top tips for a successful strategic approach to developing your brand.

What’s your brand personality and why does it matter? Whatever the characteristics of your brand, whether you’re innovative and free-thinking or dependable and serious, expressing your brand identity should be a fundamental part of your marketing strategy. Here’s why it’s important to develop, understand and capitalise on your brand’s own unique persona.