Value is an interesting concept in the world of branding. To offer value, your product doesn’t necessarily need to be a low-cost, basic offering that’s cheap as chips. Instead, it needs to meet the emotional and practical needs of your target audience, whatever these may be. In this blog we’ll take a look at some[…]

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If you’re busy working hard to run a business, you might think of branding as an optional extra. But the truth is, if you want your business to succeed and grow, branding is an important investment. In this blog I’ll discuss 5 reasons to invest in your brand and explain the importance of spending money,[…]

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men at branding workshop

One of my favourite aspects of my work as a branding consultant is helping clients to gain a better understanding of their brand. A branding workshop is the perfect way to achieve this; using structured exercises and facilitated discussion to uncover in-depth insights and develop strategies to help you move forward with your unique offering.[…]

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Brand discovery might seem like a peculiar concept. If you’ve built up your business yourself and made all the decisions about your direction, what is there to discover? But just like the characters in a work of fiction, your brand identity can have a funny way of emerging, fully-formed, with its own personality for you[…]

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Phone and books laid out on the table ready to brainstorm brand positioning

Have you considered the potential power of persuasion locked up behind your brand? Influencing customers using your brand is all about gaining brand loyalty, engaging with your audience and building up a two-way relationship that benefits you both. Sounds simple? Here’s how to do it!

Business branding with laptop

If you want to build a successful brand, take inspiration from the greats. By examining their secrets, perhaps you too will create a big brand that endures through the decades! Here we take a look at three examples of fantastic business branding from some of the heavyweights in the field.