Value is an interesting concept in the world of branding. To offer value, your product doesn’t necessarily need to be a low-cost, basic offering that’s cheap as chips. Instead, it needs to meet the emotional and practical needs of your target audience, whatever these may be. In this blog we’ll take a look at some[…]
What is brand mindfulness and how can it help your business? In this article I’ll explore the concept and explain how practising mindfulness can bring significant benefits to your brand. Understand things as they are A fundamental principle of mindfulness is to tune in to the here and now, paying attention to the world just[…]
Has your business been established for some time? Perhaps it’s evolved from its original incarnation, or your marketing material feels tired and outdated? If your business and your brand are no longer in sync, it may be time to think about a rebrand. Here, I’ll examine some good reasons to rebrand a business, and explore[…]
If you’re busy working hard to run a business, you might think of branding as an optional extra. But the truth is, if you want your business to succeed and grow, branding is an important investment. In this blog I’ll discuss 5 reasons to invest in your brand and explain the importance of spending money,[…]
Networking can seem daunting, but really it’s just about getting out there, chatting to people and spreading the word about your brand. Find out how to network and get results, with my guide to successful business networking. Find the right events Research the different networking events available in your area to get an idea of[…]
One of my favourite aspects of my work as a branding consultant is helping clients to gain a better understanding of their brand. A branding workshop is the perfect way to achieve this; using structured exercises and facilitated discussion to uncover in-depth insights and develop strategies to help you move forward with your unique offering.[…]
Brand discovery might seem like a peculiar concept. If you’ve built up your business yourself and made all the decisions about your direction, what is there to discover? But just like the characters in a work of fiction, your brand identity can have a funny way of emerging, fully-formed, with its own personality for you[…]
You’ve probably heard of the concept of mindfulness, a state that can help individuals to shake off the everyday stresses of life by focusing on the here and now. If mindfulness to you conjures up meditation or yoga, you might wonder how this is relevant to the world of business. The answers may surprise you![…]
Have you considered the potential power of persuasion locked up behind your brand? Influencing customers using your brand is all about gaining brand loyalty, engaging with your audience and building up a two-way relationship that benefits you both. Sounds simple? Here’s how to do it!
If you want to build a successful brand, take inspiration from the greats. By examining their secrets, perhaps you too will create a big brand that endures through the decades! Here we take a look at three examples of fantastic business branding from some of the heavyweights in the field.