One of my favourite aspects of my work as a branding consultant is helping clients to gain a better understanding of their brand. A branding workshop is the perfect way to achieve this; using structured exercises and facilitated discussion to uncover in-depth insights and develop strategies to help you move forward with your unique offering.[…]
Brand discovery might seem like a peculiar concept. If you’ve built up your business yourself and made all the decisions about your direction, what is there to discover? But just like the characters in a work of fiction, your brand identity can have a funny way of emerging, fully-formed, with its own personality for you[…]
You’ve probably heard of the concept of mindfulness, a state that can help individuals to shake off the everyday stresses of life by focusing on the here and now. If mindfulness to you conjures up meditation or yoga, you might wonder how this is relevant to the world of business. The answers may surprise you![…]
Have you considered the potential power of persuasion locked up behind your brand? Influencing customers using your brand is all about gaining brand loyalty, engaging with your audience and building up a two-way relationship that benefits you both. Sounds simple? Here’s how to do it!
If you want to build a successful brand, take inspiration from the greats. By examining their secrets, perhaps you too will create a big brand that endures through the decades! Here we take a look at three examples of fantastic business branding from some of the heavyweights in the field.
Your brand identity defines you. It determines how you are seen by others and informs your next business move. But why exactly is well-planned branding so vital for success? Here are six reasons why establishing your brand should be a truly essential part of your business plan.
Developing your brand is an essential first step in marketing your business. Here I’ll show you how a well-planned brand development strategy can help you to position yourself in the market, understand your clients, create a brand personality and attract customers. Follow these 7 top tips for a successful strategic approach to developing your brand.
What’s your brand personality and why does it matter? Whatever the characteristics of your brand, whether you’re innovative and free-thinking or dependable and serious, expressing your brand identity should be a fundamental part of your marketing strategy. Here’s why it’s important to develop, understand and capitalise on your brand’s own unique persona.