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This informative Guest blog has been written by the lovely Rina Sond of Longmores Solicitors. Enjoy the read. Businesses often ask why they need to bother trade marking their brand name or logo. There are a number of reasons for this, but I have outlined below the top 5 reasons why a trade mark registration[…]

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The basics of branding are timeless: it’s always about communicating your brand values in a consistent and intuitive way. But the way we do branding is always evolving, with new branding trends reflecting the latest developments in technology as well as what’s happening in the wider business world. Keep up with the competition and promote[…]

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person question

What do people think of, when they think about your brand? That’s brand perception in a nutshell. You may have big ideas for your brand, but if there’s a gap between your own self-image and how you’re actually perceived, that’s likely to cause problems. Here we’ll explore why brand perception is so important, and how[…]

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