You’ve put in the hard work to create a great product / service, and you’re enjoying some success. The last thing you want is for your brand to be tarnished by an easily avoidable error. Let’s take a look at some of the most common ways to unwittingly cause damage to your brand –[…]
4 Ways You Could be Damaging Your Brand – and What to do to Put it Right
By Aarti Parmar Brand Communications, Brand Perception Nov 26, 2018
How to Define your Brand DNA
By Aarti Parmar Brand Communications, Brand Personality, Brand Perception, Branding Oct 15, 2018
Have you mapped your brand DNA yet? If that conjures images of lab coats and test-tubes, don’t worry! As a brand, defining your DNA involves discovering and defining your own unique identity – the essence of your existence, including all the attributes that make you distinctly different. By defining your brand identity, you will be[…]
5 Ways Social Media is Changing Brand Communications
By Aarti Parmar Brand Communications Sep 28, 2018
Branding as a practice has been around for a while. But Facebook, Twitter, Instagram and others only burst onto the scene a few short years ago. In that time, social media branding has exploded, and it’s changed the face of brand communications as we know it. Let’s take a look at some of the key[…]
5 Tips to Consider When Planning your Brand Communication Strategy
By Aarti Parmar Brand Communications Aug 31, 2018
Communication is key for any brand. But in order to develop an effective dialogue with your audience, you need a communication strategy. From researching your audience to dealing with bad press, follow these tips to create an integrated marketing communications plan that really works. 1. Know who you’re talking to Brand communications are only truly[…]
First of all, let me answer the question of what is a brand? a brand is the personality of a business, from its values, purpose, identity, logo, colours, style and tone of voice. Your brand should enable your direction and growth plan. So, how can your brand disrupt an industry? In this blog I’ll explain what[…]
Have you found your niche? In this blog I’ll explain the concept of brand positioning – the act of carving out a space in the market for your brand – and what makes it such a vital step in any successful branding strategy. 1. It offers scope for development Researching your market can bring important[…]
The basics of branding are timeless: it’s always about communicating your brand values in a consistent and intuitive way. But the way we do branding is always evolving, with new branding trends reflecting the latest developments in technology as well as what’s happening in the wider business world. Keep up with the competition and promote[…]
What do people think of, when they think about your brand? That’s brand perception in a nutshell. You may have big ideas for your brand, but if there’s a gap between your own self-image and how you’re actually perceived, that’s likely to cause problems. Here we’ll explore why brand perception is so important, and how[…]
Value is an interesting concept in the world of branding. To offer value, your product doesn’t necessarily need to be a low-cost, basic offering that’s cheap as chips. Instead, it needs to meet the emotional and practical needs of your target audience, whatever these may be. In this blog we’ll take a look at some[…]
What is brand mindfulness and how can it help your business? In this article I’ll explore the concept and explain how practising mindfulness can bring significant benefits to your brand. Understand things as they are A fundamental principle of mindfulness is to tune in to the here and now, paying attention to the world just[…]