My brand purpose
To educate and empower business owners to create a positive ripple effect by mindfully leading with their brand purpose, values and vision.
You run business. You are a brand
Your brand is a vehicle to serve, grow and impact
Based in London, I am the of Founder of AP Brand Communications Ltd and am pretty much meditating my way through life which started in my 20’s when I use to hang out with monks (you’ll find podcasts on this on my linktr.ee/aarti.parmar)
I have experience of working with business leaders, companies and organisations locally, nationally and internationally, covering a wide array of different industries. Alongside this, I achieved a diploma (distinction) in Personal Performance Coaching and a DISC in personality profiling accreditation (distinction).
Throughout my professional life, I have met a number of business owners and entrepreneurs and I love hearing their stories, finding out why they’re doing what they’re doing, how they got there, their passion, their successes and their challenges. In effect, all the things that drive people to strive for more, for better.
Every person behind a business is different, even if the product or service offering is just the same as the competition. What drives me is being able to bring out that difference. I consider this to be the heart and mind of a business. It’s my job to capture it, design it and communicate it. I enjoy listening to people and building positive, meaningful relationships that go the distance. By doing so, I am better able to deliver a brand that feels right and has real meaning.
Through strategic thinking, coaching, and design services, I enable business owners to:
- Discover their uniqueness as a brand
- Take ownership of their brand
- Open their mind to greater possibilities and opportunities
- Bring their vison to life
- Help them position their customers for success
- Have branding that they are proud of
- Create content that feels right for them
I believe a strong brand is something that has the potential to have a positive influence across all areas of a business. It can impact people and outcomes in many different ways. In helping businesses / owners to work from the inside out of their business brand, I empower them to discover their true brand purpose, vision, values, and key brand attributes.
Through this way of thinking, I enable my clients to take ownership of a purpose-led brand as oppose to sales-led brand, and this is incredibly fulfilling for them and me! These changes can make all the difference in in what they do, how they do it and the results it provides. People invest their time, effort and money into their brand, and I want to ensure they do this with focused thoughts, intention and purpose aligned to their values and beliefs. Operating from a state of purpose, in sync with your true brand personality helps people progress and succeed.
Sharing and Learning
I ask my clients to share their story with me. So here’s a few things about me…
The more we share, the more we have
Over the years, I have grown my network of contacts and built long-lasting, credible relationships with people from all sorts of different businesses. If you’re looking for a specific supplier, there’s a good chance I might know just the person you need. Just ask!
I’d like to ask you to share your knowledge with me. Continuous learning is important to me, so if you know of a great place to go, some brilliant people to meet or an inspiring podcast or talk to watch, do share!
My eclectic mix of experiences so far…
Black belt in Tae Kwon Do
Had blissful moments yoga & meditation retreat / ashrams
Played a football match at Wembley Stadium
Stargazing in Hawaii
Learnt to surf in Bali
Firewalking on coals 2000 degrees hot! (no I didn't burn my feet)
Skydived for charity (12,000ft) It was exhilarating!!
A few things on my bucket list…
See the northern lights
Learn to snowboard
Visit Rio Carnival
Chill in Bora Bora!
And some other stuff…
2020 selected top 100 F:Entrepreneur #iAlso, UK
Qualified Personal Performance Coach (passed with a glowing Distinction)
Non Executive Board Director of St Albans Enterprise Agency (STANTA)
Member of Institute of Directors
Member of Sister Snog
Mentor for BelEve Charity - Pathway To Success